Doing life-changing work can leave little time for anything else, especially fundraising.

That was the challenge for my client, the Center for Legal Immigration Assistance (CLIA). Their team was deeply dedicated to serving immigrants and refugees, but a heavy reliance on grants and low public awareness left their funding uncertain.

Through a content strategy focused on authentic client storytelling, we helped them connect with individual donors and achieved staggering results…

Building a brand from scratch can feel impossible when you're stretched thin.

That was the challenge for my client, executive coach Jeff Jewell. He had the passion but needed help creating a consistent brand story to fuel his growth.

Through a content strategy focused on value and trust, we achieved staggering results…

At Purpose Palooza 2025, I led six packed storytelling roundtables to help nonprofits write with more clarity, emotion, and impact. In this recap, I share takeaways from our discussion—including my one-sheet on storytelling structure—and new insights from Google’s John Mueller on why unique, valuable content matters more than ever in an AI-powered search world.

At Purpose Palooza 2025, I led six packed storytelling roundtables to help nonprofits write with more clarity, emotion, and impact. In this recap, I share takeaways from our discussion—including my one-sheet on storytelling structure—and new insights from Google’s John Mueller on why unique, valuable content matters more than ever in an AI-powered search world.

What does a stingray have to do with storytelling?
A lot, actually. When I started Stingray Writing, I wasn’t just naming a business—I was naming a way of working: calm, strategic, and quietly powerful. Here’s the story behind the name, and what it says about how I show up for my clients, my craft, and myself.

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Yes, you should be blogging. It’s not as hard as it seems.