Building a brand from scratch can feel impossible when you're stretched thin.

That was the challenge for my client, executive coach Jeff Jewell. He had the passion but needed help creating a consistent brand story to fuel his growth.

Through a content strategy focused on value and trust, we achieved staggering results…

At Purpose Palooza 2025, I led six packed storytelling roundtables to help nonprofits write with more clarity, emotion, and impact. In this recap, I share takeaways from our discussion—including my one-sheet on storytelling structure—and new insights from Google’s John Mueller on why unique, valuable content matters more than ever in an AI-powered search world.

At Purpose Palooza 2025, I led six packed storytelling roundtables to help nonprofits write with more clarity, emotion, and impact. In this recap, I share takeaways from our discussion—including my one-sheet on storytelling structure—and new insights from Google’s John Mueller on why unique, valuable content matters more than ever in an AI-powered search world.

What does a stingray have to do with storytelling?
A lot, actually. When I started Stingray Writing, I wasn’t just naming a business—I was naming a way of working: calm, strategic, and quietly powerful. Here’s the story behind the name, and what it says about how I show up for my clients, my craft, and myself.

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Yes, you should be blogging. It’s not as hard as it seems.