Content that Converts: Purpose Palooza 2025 Roundtable Recap
“I can’t clone myself.”
Sheesh, that rings true.
At Purpose Palooza! 2025, nonprofit professionals and marketers came together to learn, connect, and recharge their creative energy — and I was honored to lead three packed roundtable discussions on a topic nearly every organization struggles with: content creation.
Titled “Emails & Blogs – Creating Content That Engages and Converts,” my roundtable invited attendees to reimagine how they communicate with supporters and streamline their internal processes.
Please scroll down for a look at my notes, the core concepts we covered, and some photos of the event compliments of Rebecca Marie Photo.
1. Create One Core Story – Then Repurpose It
A blog post shouldn’t be an isolated piece. It should act as the foundation for your next email, Instagram caption, or quarterly appeal. If you write one strong story, you can extract pull quotes, call-to-action blurbs, and social media snippets from that single source.
Here’s a template you can snag for your next story.
To make it even easier, I suggest placing all your distribution content — email, social captions, newsletter blurbs — right underneath your blog draft. That way, your team only needs to review one document instead of three.
2. Simplify Approvals with One Doc
Time — or the lack of it — was a common concern across all three sessions. Everyone is strapped for time, and approval bottlenecks often stall the best ideas. Consolidating blog, email, and social content into one document (as mentioned above) helps streamline review and eliminates version chaos.
To achieve a more seamless layout and save yourself some overwhelm, I recommend using a Pageless format. In Google Docs, go to File > Page Setup > Pageless.
Want to save even more time? Consider scheduling monthly “content sprints” where your team writes or reviews all content for the next few weeks in one focused session.
3. Use a Simple System to Stay Consistent
I shared a basic 4-step workflow that any small team can use:
Collect: Set up a system for gathering impact stories from your program staff, volunteers, or board.
Craft: Turn those stories into blog posts and repurpose them into other formats.
Approve: Use one doc, one reviewer whenever possible.
Distribute: Plan and schedule your emails and social posts around your blog content. I recommend setting aside an hour each week to do this.
Staying consistent doesn't require fancy tools — just a repeatable process and shared expectations.
Notes and Photos from the Day
Want to Create More Content with Less Stress?
If your team is still struggling to keep up with newsletters, blogs, and emails—or if you want help building a system that works — I’d love to chat. Whether you want to explore working together, grab coffee, or just trade ideas, reach out here.
