Lincoln Literacy is a nonprofit organization dedicated to helping people of all ages and backgrounds improve their literacy skills. Since 2022, Stingray Writing has served as a fractional marketing director, helping them build a consistent, mission-driven presence to amplify their impact and grow their community of supporters, donors, and volunteers.

The Challenge

Like many nonprofits, the Lincoln Literacy team is focused on delivering its core mission. They needed a strategic marketing partner who could take charge of their digital communications with minimal direction. The goal was to translate the incredible, life-changing work happening on the ground into compelling online content that would drive engagement and, most importantly, increase donations and support for critical fundraising events like Give to Lincoln Day.

My Role: Fractional Marketing and Communications Director

Great stories shouldn't get lost in the day-to-day shuffle. As a fractional marketing director, I stepped in to manage their communications strategy from top to bottom, telling their stories while they worked on operations.

Comprehensive Social Media Strategy

I created and managed a full content calendar across all key channels, including Facebook, Instagram, Twitter/X, LinkedIn, and Google Business Profile. I created and published 5-6 posts each week that highlighted the journeys of their students, the dedication of their volunteers, and the overall impact of their programs.

Consistent, High-Quality Storytelling

At the heart of the strategy was authentic storytelling. This included emailed and printed newsletters, feature stories, and annual reports.

End-to-End Campaign Management

Beyond social media, I managed weekly website updates, media distributions, and event and fundraising promotions like Give to Lincoln Day and Year-End Giving.

Comprehensive SEO and Copywriting Strategy

I conceptualized and managed the creation of a new website, including copywriting, SEO and vendor oversight, and site structure.

Targeted Ad Campaigns

For key fundraising drives like Give to Lincoln Day, I ran highly efficient ad campaigns. For example, one $60 boosted reel earned over 13,000 views in just a few days, while a $75 boosted image reached more than 14,000 people and drove 2,534 link clicks, and a Give to Lincoln Day post, boosted for just $50, drove 1,943 clicks.

The Results

By implementing a robust and consistent content strategy, we achieved significant, measurable growth across all major KPIs. The results speak for themselves.

26,115% increase in new LinkedIn followers over a 34-month period
1,502% increase in Facebook link clicks over a 34-month period
522% increase in engaged Facebook users over a 34-month period
64% increase in Give to Lincoln Day (G2LD) donations when comparing 2025 to 2022

What Lincoln Literacy Said

"Brittany is an outstanding writer, editor, and creative consultant for our team here at Lincoln Literacy. She assists us with social media and newsletters and always has great ideas for increasing awareness of our organization and the people that we serve." — Bryan Seck, Lincoln Literacy

Drive Community Engagement and Donor Action

Strategic, consistent storytelling does more than just build a brand — it builds a community and drives action. My work with Lincoln Literacy demonstrates that a well-managed content strategy can lead to explosive growth in audience engagement and a substantial increase in fundraising, allowing the organization to focus on what it does best: changing lives.

Ready to tell your organization's story and see real results? Schedule a meeting today.

Case Study: Lincoln Literacy